In compliance with the Federal Law for the Protection of Personal Data in Possession of Private Companies or Individuals [Ley Federal de Protección de Datos Personales en Posesión de Particulares ] and its Regulatory Law, we make available to our Prospects, Customers, Visitors and Suppliers this Privacy Notice.

1. IDENTITY AND ADDRESS OF “THE CONTROLLER”.

Grupo Alfrente SA de CV with address at Calle Vicente Guerrero 656 Col. El Mante Zapopan, Jalisco Z.C. 45235 is responsible for the treatment, confidentiality, use and protection of the personal data you provide us and we inform you that these will be used solely and exclusively for the following purposes and in accordance with this Privacy Notice:

• Controller Telephone: 33 2400 0399// 33 2386 1730
• Controller Party email: info@alfrente.com.mx
• Webpage: http://www.alfrentefoods.com 

2. PURPOSES OF PERSONAL DATA PROCESSING

The personal data we collect from you will be used for the following main and/or primary purposes, which are necessary to provide you with our products and/or services:

1.  Provide you with our products and/or services when you request them;
2. Respond to your questions, comments and follow up on any request you make through our Internet Portal: http://www.alfrentefoods.com in the Contact section;
3. Contact you to follow up on your request for our products and/or services;
4. To comply with the obligations arising from a legal relationship that we have or may have with you;
5. To keep a file of records and file of the contractual relationship to follow up on future services;
6. To use them in any type of act or judicial and/or extrajudicial collection proceedings derived from the contractual relationship;
7. The personal data that suppliers provide to the Controller  is for the purpose of verifying whether it meets the necessary requirements to be a supplier; to know its service capacity; the material and human resources it has, its capacity and experience in the industry to which it belongs and, if applicable, to receive the services and products provided by you;
8. To attend your calls and provide support of our services;
9. To process, complete, modify, update, cancel the contracted services either by telephone, in person, in writing or by e-mail;
10. Manage and receive payments in accordance with the legal relationship that you have or may have with you;
11. Prepare, manage, send, and collect tax invoices through the Internet;
12. Address legal requirements of Authorities in the case of compliance with Laws, Regulations, and any other applicable provision;
13. To inform about new services or products related to services previously rendered; 14;
14. To control the access of visitors;
15. To supervise the security of the company, we inform you that you are being video recorded by security cameras. These images will be used for security purposes for our prospects, customers, visitors, and suppliers. The aforementioned data will be kept for 120 calendar days and will be cancelled. The recordings are kept in a secure area with restricted access to Executives, Managers, and in their case, to the competent authorities that by means of a judicial order are required of the Controller.

In addition, as Secondary or Accessory Purposes, i.e., which are not necessary but allow us to provide you with a better service, your personal data will be used to:

1. Inform you about new products and/or services, changes in products and/or services and promotions.
2. To send you generalized and/or personalized advertising for marketing and statistical purposes.
3. To invite you to participate in promotions, offers and advertising campaigns of our own or third parties.
4. To elaborate studies and programs that are necessary to determine usage and consumption habits.
5. To consult you about the quality of our service and to understand your specific needs in order to provide you with a better service.

Your Personal Data will be processed only for the time necessary to fulfill the purposes described in this Privacy Notice that is made available to you, and where appropriate as provided by the respective legal provisions. Security and Protection of Personal Data: The personal data you provide to the Controller will be duly protected through technological, physical, and administrative security measures, as well as mechanisms designed to protect personal data from damage, loss, alteration, destruction or unauthorized use, access, or processing. Your personal data will only be available to personnel authorized by the Controller for the processing of the data and only for the purposes described in this notice. If it is no longer necessary for the purposes described above, the Controller will cancel your personal data unless legally required.

3. MECHANISM FOR THE HOLDER TO EXPRESS HIS/HER REFUSAL FOR SECONDARY OR ACCESSORY PURPOSES.

In case you do not want your personal data to be processed for all or some of the secondary or accessory purposes, you can deny us your consent from this moment by sending your request to the email address of the Controller. Your refusal in this sense will not be a reason to stop providing our products and / or services and perform the other main purposes contained in this Privacy Notice.

4. PERSONAL DATA PROCESSED

The means to collect personal data for the purposes described in this privacy notice are:

1. 1Personally when you provide them to us in person and/or physically.
2. Directly, when you provide them to us by electronic, optical, sonorous, visual, or visual means, by telephone, through our website or by e-mail.
3. Indirectly, through a publicly available source or transfer.

To conduct the purposes described in this Privacy Notice, we inform you that we will use the following personal data: Name(s). Paternal and maternal surname or company name; Name(s). Paternal surname, maternal surname of the legal representative; fiscal address (street, interior number, exterior; neighborhood, delegation or municipality; zip code; State; City and Country); Federal Taxpayers Registry; Tax ID, email, landline and/or cell phone, Articles of Incorporation; website or Internet portal; identification in social networks (Facebook and LinkedIn) and financial data to make payments (name of your Bank, account number; Standardized Bank Code; branch). The Controller for the processing of personal data is aware of the importance of protecting the personal data of minors or persons who are in a state of interdiction or incapacity established by law, so the Controller does not obtain, use, disclose or store data related to minors or persons who are in a state of interdiction or incapacity established by law. If you are a parent or guardian and you are aware that a minor or persons who are in a state of interdiction or incapacity established by law have provided your personal data without your consent, you may exercise your rights in accordance with the section on means and procedure to exercise the “ARCO Rights”.

5. SENSITIVE PERSONAL DATA

We inform you that the Controller does not collect sensitive personal data, understood as those personal data that affect the most intimate sphere of the holder, or whose improper use may give rise to discrimination or entail a serious risk to it. In particular, sensitive data are considered those that may reveal aspects such as racial or ethnic origin, present and future health status, genetic data, religious, philosophical, and moral beliefs, union membership, political opinions, sexual orientation.

6. PERSONAL DATA TRANSFER

Your personal data will only be transferred to national or foreign third parties, which are legally or commercially related to the Controller in order to comply with the purposes described in the Privacy Notice and in its updates made available to you, so that the Controller may transfer your personal data in the cases provided and authorized by law as follows: (i) To the Tax Administration Service, by virtue of the processes of issuing and sending electronic invoices via Internet; (ii) To the legal entities or any Entity that are part of the same economic control group to which the Controller belongs; (iii) To affiliated or non-affiliated companies that assist, support or help the Controller; (iv) To the different authorities for the fulfillment of requirements or response of these in some type of legislation or regulations; (v) To your Bank in the event of collecting payment for our services; (vi) To accountants and / or lawyers for the management, control and registration in accordance with the applicable regulations of the movements or economic operations made by the company, as well as to safeguard our rights and those of third parties. We inform you that your personal data will not be sold, transferred, transferred or informed to third parties without the express written consent of the Data Subject, also, in the event that the Controller should transfer your Personal Data to any of its suppliers in order to carry out the Purposes of the Treatment established in this Privacy Notice, it will do so after entering into confidentiality agreements and provided that (i) the supplier or person to whom the Personal Data is transferred agrees to submit the processing of the Personal Data to this Privacy Notice, and (ii) it does not involve any of the cases set forth in Article 37 of the Law and with the prior express written consent of the Data Subject.

7. CONSENT TO TRANSFER PERSONAL DATA

We inform you that for the transfer of personal data described in the preceding paragraph, your consent is not required, since such transfers are authorized by the legislation in force.

 

8. MEANS AND PROCEDURE FOR EXERCISING “ARCO RIGHTS”.

We inform you that you have the right to know what personal data we have about you, what we use it for and the conditions of use we give them (Access). Likewise, it is your right to request the correction of your personal data in case it is duties,ed, inaccurate or incomplete (Rectification); that we remove it from our records or databases when you consider that it is not being used in accordance with the principles, duties and obligations under the regulations (Cancellation); as well as oppose the use of your personal data for specific purposes (Opposition). These rights are known as ARCO rights. For the exercise of any of the ARCO rights, you may request data from the interior at: 33 2400 0399 // 33 2386 1730 where you will be gladly attended. For the exercise of ARCO Rights, we provide you with Two Means:

1. Directly at the Controller´s address indicated in paragraph one of this notice, where you will be provided with the ARCO Rights Request form, as well as the requirements and necessary documentation that must be attached to it.
2. By sending an e-mail (which we request you to confirm via telephone to ensure its correct reception) to the following e-mail address: info@alfrente.com.mx, addressing your request to the Controller of Personal Data and attaching the documents that identify you as the owner and any other document that facilitates the location of the personal data of which you are exercising the right. Likewise, by means of “The Portal” that in the lower part of the same you will find the section “Privacy Notice” and by clicking on it you will find a Request Form for the Exercise of ARCO Rights to be filled out and signed with the requested data and to finish you may attach this previously scanned form to the email of the Controller.

Procedure and Requirements for the Exercise of ARCO Rights: In order to exercise the rights referred to above, your request must be accompanied by at least the following data:

1. Complete name indicating whether you are a Prospect, customer, visitor, or supplier, as well as your complete address.
2. Documents proving the identity or legal representation of the holder of the personal data.
3. Clear and precise description of the personal data with respect to which it seeks to exercise any of the rights mentioned by the Law.
4. Any other element or document that facilitates the location of personal data.
5. Provide the documentation supporting your request.
6. For the exercise of the ARCO rights of personal data of minors or persons who are in a state of interdiction or incapacity established by law, the rules of representation provided in the Federal Civil Code will apply.
7. In the case of requests for rectification, the holder must indicate, in addition to items 1 to 6 of this section, the modifications to be made and provide the documentation supporting the request.

The Controller will communicate to the holder, within a maximum period of twenty days from the date on which the request for access, rectification, cancellation or opposition was received, the determination adopted, so that if it is appropriate, the same is made effective within fifteen days from the date on which the response is communicated. The aforementioned terms may be extended once for an equal period, provided that the circumstances of the case so justify. The delivery of personal data will be free of charge, and the holder will only have to cover the justified shipping costs or the cost of reproduction in copies or other formats.

9. MECHANISM FOR THE HOLDER TO REVOKE HIS/HER CONSENT FOR THE USE OF HIS/HER PERSONAL DATA

You may revoke the consent, if any, you have given us for the processing of your personal data. However, it is important that you keep in mind that not in all cases we will be able to meet your request or terminate the use immediately, since it is possible that for some legal obligation, we may need to continue processing your personal data. Also, you should consider that for certain purposes, the revocation of your consent will imply the conclusion of your legal relationship with us. 
To revoke your consent, you may address your request directly to the address of the Controller indicated in paragraph 1 of this privacy notice, and you may also send your respective request to the attention of the Controller of Personal Data to the following e-mail address: info@alfrente.com.mx (which we request you to confirm via telephone to guarantee its correct reception) and you must enter “The Portal” which at the bottom of the same you will find the section “Privacy Notice” and upon clicking you will find a Request Form for the Exercise of ARCO Rights (which can also be used to revoke consent) to be filled out and signed with the requested data and to finish you may attach this previously scanned form to the mail of the Controller, as well as other necessary documentation, indicating specifically for which personal data you are requesting its revocation.

10. OPTIONS AND MEANS OFFERED BY THE CONTROLLER TO THE OWNER TO LIMIT THE USE OR DISCLOSURE OF HIS PERSONAL DATA

In order for you to limit the use and disclosure of your personal data, we offer you the following means: 

1. Your registration in the Public Registry to Avoid Advertising, which is in charge of the Federal Consumer Protection Agency, with the purpose of not using your personal data to receive advertising or promotions of goods or services companies. For more data you can consult PROFECO’s [Procuraduría Federal del Consumidor] website or contact it directly.
2. our registration in the exclusion lists whose name is “List of Exclusion of Personal Data”, so that your personal data will not be processed for marketing, advertising, or commercial prospecting purposes by us. For further data, please send your request to the Controller de Datos Personales at the following e-mail: info@alfrente.com.mx

11. USE OF COOKIES, WEB BEACONS, OR ANY OTHER SIMILAR TECHNOLOGY

We inform you that the Controller Party may incorporate data from the Portal to or in the computer equipment of the User and/or the Registered User (hereinafter “Cookies”) when he or she accesses the Portal. The Cookies will only contain data from the browser of the computer used by the User or the Registered User, as the case may be, so it will be anonymous, since the name and surname of the User or the Registered User will not be obtained or provided through the Cookies. Cookies make it easier for the Controller to identify previously registered browsers after they have registered for the first time, without them having to register on each visit to access the areas and services reserved exclusively for them. The User or the Registered User has, at all times, the option to configure his browser to notify him on screen of the reception of Cookies and, in turn, prevent the installation of Cookies on the hard drive of his computer equipment. The Cookies that are used in the Portal may be sent by the Controller, in which case they will be sent from the different servers operated by the Controller or, if applicable, from the servers of certain third parties that provide the services and send the cookies on behalf of the Controller. The User or the Registered User, at any time, will be able to have a greater detail of the data of the servers that send the Cookies. The data of the Cookies is only for identification between computer systems and to improve the operation of the Portal, so it does not contain Personal Data. Social networks: Social networks (Facebook and LinkedIn) are a platform for communication and interconnection between digital platforms of different users, are outside the Controller and therefore are not under its responsibility. The data provided within social networks in which the Controller participates as a user, does not constitute or form part of the Personal Data subject to the protection of this Privacy Notice, being the responsibility of the company providing that platform and the one who publishes it.

12. CHANGES TO PRIVACY NOTICE

This Privacy Notice may undergo modifications, changes or updates derived from new legal requirements; from our own needs for the products or services we offer; from our Privacy practices; from changes in our business model or for other causes. We are committed to keep you informed about the changes that this Privacy Notice may undergo, so we recommend you to periodically enter our website: www.alfrente.com.mx and for any questions please send an email to the Controller of your personal data to the email: : 

Last Update:  January 2024